Live from CIIE | Nike announces new directions in innovative retail, with surprise appearances by actor Ci Sha and others

On November 7, it was announced that from November 5 to 10, the 9th China International Import Expo is being held in Shanghai, marking Nike's seventh consecutive year of participation. At this year's CIIE, Nike showcased a series of globally leading sports technologies, including debut products such as the Radical AirFlow platform, which for the first time extends from apparel to footwear, a new basketball shoe matrix reshaped according to playing styles, and a racing running shoe matrix led by Apex; visitors could also see the locally originated series created for the multi-scenario lives of young people in China, Nike Swooshfly in response to the first-race needs of Chinese runners, the marathon racing series embodying Shanghai's running culture, and more works co-created with local designers. Nike athletes Li Hongquan, Zhu Fang, and Wu Bing, as well as ACG wilderness friend and actor Ci Sha, also came to the site to join Nike in launching this year's CIIE journey.