International gold prices weaken, gold jewelry consumption active.

date
03/11/2026
Recently, international gold prices have fallen sharply. The London spot gold price hit a one-year low on October 31, touching an intraday low of $3,869.96 per ounce. The continued weakness in international gold prices has quickly transmitted to the end-consumer market, with major brands cutting their retail gold jewelry prices in tandem. Some brands' gold prices have fallen by nearly 550 yuan per gram from their peak for the year. Consumers' enthusiasm for buying gold has been further ignited. On November 1, reporters at the Shenzhen Shuibei gold and jewelry market saw crowds surging through the market, with many wholesalers and tourists making special trips to "hunt for bargains." Screens in the Shuibei gold and jewelry market showed that the day's jewelry gold price was quoted at 990 yuan per gram.