Meta (META.US) AI shopping assistant Muse tests the waters in e-commerce, Amazon's (AMZN.US) nearly $70 billion advertising business faces potential impact

date
02/11/2026
Zhitong Finance APP has learned that, according to The Wall Street Journal, Meta Platforms (META.US)'s new AI shopping assistant Muse is emerging as a potential threat to Amazon, potentially challenging the e-commerce giant's dominance in online shopping as well as its advertising business, which is worth nearly $70 billion.