McDonald's (MCD.US) plans to launch a $3.5$4 mix-and-match two-item combo, doubling down on its low-price strategy to compete for price-sensitive customers.

Zhitong Finance APP has learned that, according to people familiar with the matter, McDonald's (MCD.US) is planning to launch a new "mix-and-match your own" value meal at some U.S. locations. Customers can choose any two items from four productsthe McDouble burger, the McChicken chicken sandwich, the 6-piece Chicken McNuggets, and friesto combine for purchase, with prices ranging from $3.50 to $4, depending on the market. In addition, McDonald's is also testing related breakfast value options.