Offshore asset allocation becomes a "selling point" as the insurance industry adopts new tactics for the "good start" campaign.

The reporter recently learned from industry research that several insurance companies have successively launched "good start" campaigns, but overall, most companies start after November, later than last year. In terms of products and services, insurers have adopted new approaches in this year's "good start" campaigns, with overseas asset investment becoming an important lever for insurers to attract customers. Industry insiders believe that insurers competing on overseas investment capabilities not only helps customers with global asset allocation but also facilitates insurance product sales in a low-interest-rate environment. However, consumers should distinguish between an insurer's asset allocation strategy and their own purchase of insurance products; allocating overseas assets does not necessarily mean achieving high returns.