Douyin E-commerce Double 11 "Opening Red" Data: Consumption Vouchers Drive Number of Merchants with Over 100 Million Yuan in GMV to Triple

Douyin E-commerce released its 2026 Double 11 "early sales kickoff" phase data report. The report shows that during the "early sales kickoff" phase of the major promotion from October 15 to 18, the number of merchants driven by consumption vouchers with transaction volume exceeding one million yuan increased by 38% year on year, the number of merchants exceeding ten million yuan increased by 36% year on year, and the number of merchants exceeding 100 million yuan increased by 200% year on year. The number of merchants newly surpassing one million yuan in transaction volume increased by 59% year on year, the number of merchants whose transaction volume grew from one million yuan to ten million yuan increased by 78% year on year, and the number of livestream rooms with transaction volume exceeding 100 million yuan increased by 80% year on year.