Beijing: Actively create integrated scenarios such as "events+", "performances+", "health+", and "film+", and innovatively develop the ticket stub economy.

Yesterday, the 18th meeting of the Financial and Economic Committee of the CPC Beijing Municipal Committee was held to hear reports on Beijing's efforts to promote the export of travel services and expand inbound consumption, and to advance the cultivation, transformation, and application of high-value patents. Yin Li, Secretary of the CPC Beijing Municipal Committee and Director of the Financial and Economic Committee of the CPC Beijing Municipal Committee, presided over the meeting. Yin Yong, Deputy Secretary of the CPC Beijing Municipal Committee, Mayor, and Deputy Director of the Committee, attended. The meeting emphasized that the export of travel services is becoming an important driving force for consumption growth. In 2025, the city received 5.48 million inbound tourists, and the export of travel services reached 3.69 billion US dollars, up 39 percent and 52 percent year on year, respectively. It is necessary to accelerate the development of a grand tourism framework featuring both domestic and international connectivity, promote the export of travel services, expand the scale of inbound consumption, and build a world-class tourism city and global tourism destination. Based on resources such as the ancient capital culture, innovation culture, and "Dual Olympic" culture, it is necessary to enrich the supply of inbound consumer products and form world-class premium tourism routes. It is also necessary to actively create integrated scenarios such as "sports events plus," "performances plus," "health plus," and "films plus," innovatively develop the ticket stub economy, and extend the inbound consumption chain. Focusing on food, accommodation, transportation, travel, shopping, and entertainment, it is necessary to systematically improve the quality of services for foreign visitors, implement the transit visa-free policy, standardize multilingual signage in scenic areas, commercial districts, and stations, improve the layout of one-stop shopping venues, and enhance the level of facilitation services in payment, tax refunds, and communications. It is necessary to continue carrying out the global promotion of the "Hello, Beijing" brand and successfully host events such as the Beijing Inbound Tourism Development Conference and the Fragrant Hills Tourism Summit. It is also necessary to deepen cooperation with international tourism organizations and international sister cities, carry out publicity and promotion with tailored policies for each location, and continuously enhance the brand awareness and appeal of Beijing tourism.