Apple iPhone Duo orders increased by 30%, total order volume for the iPhone 18 Pro series remains unchanged.

On October 10, the reporter learned from Apple's supply chain that Apple has made structural adjustments to its mobile phone new product order volumes for the fall of 2026: it increased orders for the iPhone Duo by 30%, but the total volume still did not exceed 10 million units, and cut orders for the iPhone 18 Pro by 10%15%, while increasing orders for the iPhone 18 Pro Max by 10%15%. The total order volume for the iPhone 18 Pro series remained unchanged. "This means sales are shifting toward higher-value products, so it is overall positive for the performance of Apple supply chain companies," an Apple supply chain source told the reporter.