Beijing: Deepen the application of new technologies in consumption formats such as retail, culture and tourism, health, and sports.

date
10/10/2026
The Beijing Municipal People's Government has issued the "Plan for Deepening the Development of Beijing as an International Consumption Center City During the 15th Five-Year Plan Period." The plan states that the application of new technologies in consumer sectors such as retail, culture and tourism, health, and sports will be deepened, creative leadership will be strengthened, and the consumer experience will be comprehensively enhanced. New business forms, new models, and new scenarios such as intangible cultural heritage workshops, leisure camping, theme parks, and tourist trains will be actively developed. Cross-sector co-branding between high-quality consumer resources and well-known IPs will be promoted, consumer products such as animation, trendy apparel, and trendy toys will be innovatively developed, and distinctive cultural and creative products, trendy toy markets, and pet consumption zones will be created. A management mechanism adapted to new consumer business forms, new models, and new scenarios will be established and improved, and inclusive and prudent regulation will be implemented.