Douyin: During the Mid-Autumn Festival and National Day holiday, orders placed through "Doubao Hotel Booking" increased by more than 56% month-on-month.

date
08/10/2026
On October 8, reporters learned from Douyin Life Services' "2026 Mid-Autumn Festival and National Day Consumption Report" that offline consumption during the "double festival" was robust, with Douyin group-buying order volume increasing 53% year on year. Among these, catering orders rose more than 61% year on year, wine and travel orders increased 42% year on year, and hotel and guesthouse orders grew nearly 79% year on year. Data shows that on the Dou Sheng Sheng APP, the average daily transaction increase for scenic area group buys reached 142%. The AI entry point became a new holiday consumption scenario for the first time, driving travel consumption. Orders placed through "Doubao Hotel Booking" increased more than 56% month on month, with Chengdu, Beijing, and Xi'an recording the highest order volumes. The 66 Travel Card launched in 10 cities including Chongqing, Chengdu, and Hangzhou, driving a month-on-month increase of more than 84% in hotel check-ins using the card during the National Day holiday.