Meituan: The "skill-learning travel" trend continues to heat up during the National Day holiday.

date
04/10/2026
On October 4, Meituan released data showing that in the first three days of the National Day holiday, search interest rose for multiple types of hobby courses, and "arts-learning-style travel" became a new option for urban vacations. On the platform, searches for "coffee-making experience" rose 65% year on year, "clay sculpture and pottery courses" rose 84%, "baking courses" rose 125%, and searches for "private makeup lessons" rose 377%. In many places, searches for "tennis training" increased by more than 100% year on year, searches for "Pilates training" rose 133% year on year, and searches for "rock climbing trial classes" rose 177% year on year.