Lates News

On has officially announced a partnership with football superstar Kylian Mbapp to enter the football sector. On founder David Allemann publicly stated that the brand's football boots will be available at retail in 2027, positioned as a premium product. It is understood that Mbapp will not only wear On-developed football products in matches but will also directly participate in the development and testing of future football boots and apparel, and become a global brand ambassador. Regarding the incentive mechanism for the partnership between On and Mbapp, Adrian, head of public relations for On Asia-Pacific, revealed in an interview that evening that On and Mbapp have a long-term, highly collaborative partnership centered on co-creation and product innovation, with an entrepreneurial spirit, and the incentive mechanism includes both cash and equity components. (National Business Daily).