Apple customer service responds to iPhone 18 Pro breaking its issue price

On September 14, an e-commerce platform showed that the price of the 256GB iPhone 18 Pro had dropped to 9,099 yuan, a direct reduction of 900 yuan from Apple's official website price of 9,999 yuan. The platform's customer service representative reminded customers: "The purchase price of goods fluctuates in real time according to market conditions, so there is no price protection for the product here. The real-time order discount price shall prevail, and after the order is completed, there will be no refund or supplementary payment." In response to the situation of "the iPhone 18 Pro breaking below its issue price on an e-commerce platform," Apple's official customer service representative responded: "Third-party channels have their own pricing power. They may have platform subsidies or store discounts, and Apple officially will not intervene."