Exclusive | Want Want's "Third Son" Cai Wangting calls on distributors: The beverage business will maintain a 5% growth in the first quarter and will strictly control channel pricing chaos.

Sina Finance learned that after the Chairman of Want Want Group, Cai Yanming, published an open letter titled "A Letter to All Want Want People," which sparked widespread discussion, on August 15, Cai Wangting, General Manager of Want Want Group and Head of the Win-Win Business Department, issued an open letter to Want Want distributors. In the letter, Cai Wangting discussed the latest performance of Want Want Group's beverage business. He pointed out, "In the just-concluded year of 2025, we achieved impressive results, continuously breaking through channel scale, actively driving comprehensive marketing, and elevating brand development to a new level. Looking back over the past eight years, our performance has steadily advanced without decline, and our results in the first quarter of this year still maintained a steady growth of 5%." Cai Wangting also shared the follow-up channel planning and action standards for Want Want Group's beverage business, which include: actively seeking growth opportunities, exploring new markets and new channels, and collaborating with distributors to pursue long-term business; going beyond appearances, fully cooperating to resolve various challenges in terminal sales and market competition; prioritizing strict control of market prices, standardizing channels, eliminating disorderly pricing and competition, and safeguarding reasonable profits for distributors; ensuring smooth transitions for new products, managing inventory, implementing promotional activities, and paying attention to service details; resolutely executing market strategies with determination, facing difficulties without retreating or making excuses; continuously incubating blockbuster products, expanding market share, and not just maintaining the existing market but also pursuing continuous growth. "Through eight years of working together through storms and rain, we have maintained positive growth every year. Our past practical achievements are the best proof; no matter what market challenges we face, we are full of confidence in our team and all our client partners, and we have the capability to continue winning the battles ahead. We will make efficient efforts and sprint forward together with everyone," Cai Wangting stated in the letter.