"The first cup of milk tea in autumn" went viral, with some brand stores' sales increasing by over 600%.

On August 7, coinciding with the Liqiu, one of the twenty-four solar terms, it was also a peak sales day for the new tea beverage industry, where many consumers indulged in "the first cup of milk tea of autumn." On that day, some stores of Sweetlala saw sales increase by over 600% compared to usual. Jasmine milk tea also launched a collaboration with a jewelry brand, while Nayuki's Tea introduced a themed limited color called "Autumn Sky Yellow," inviting Liu Xiaoqing to be the "Nayuki Wish Witness," leveraging this opportunity for promotion.