As the $22 billion acquisition by Fox enters its final countdown, Roku (ROKU.US) has experienced explosive growth in performance! In Q2, net profit surged more than 15 times, with both advertising and subscriptions increasing by over 25%.

The Zhitong Finance APP reported that Roku (ROKU.US), the leader in the U.S. streaming media player market, announced its latest earnings report after the market closed on Thursday. The report shows that the company continued to maintain strong growth momentum in its streaming business in the second quarter of 2026, with its profitability far exceeding Wall Street analysts' consensus expectations. In the second quarter, Roku's advertising and subscription businesses both surged by over 25%, driven by major live content such as the World Cup. This highlights Roku's evolution from merely accommodating the substantial streaming TV operating traffic brought by "cord-cutters" to dominating high-margin platforms that control TV search, discovery, payment, and advertising budget allocation.