Economic Daily published an article: Solidifying the Confidence of Chinese Film in "Going Global"

The highly acclaimed domestic animated film "Eight Immortals!" has recently announced its overseas release schedule. As an original animated film based on traditional Chinese mythological stories, it adopts a narrative perspective that is suitable for global audiences of all ages. The film will be developed and distributed simultaneously across different cultural spheres around the world, covering multiple countries and regions including Europe, America, Oceania, and Southeast Asia. The "Eight Immortals" from China will cross the sea once again in a brand-new way, bringing the world another experience of Eastern aesthetics. From an industry development perspective, film is the core engine driving the cultural industry forward. Chinese films continue to gain traction overseas, achieving industry leadership through high-quality content, a vast market, and innovative industry practices. According to data released by the National Film Administration, by 2025, the annual overseas box office for Chinese films is expected to surpass 1 billion yuan, with the number of countries and regions featuring overseas releases reaching 46. Films that generate annual overseas box office revenues exceeding 1 million dollars will total 13. Among the top 20 highest-grossing domestic films, 15 have achieved overseas releases. "Ne Zha" has earned 69 million dollars at the overseas box office, setting a new high for domestic films in recent years. These figures reflect the accelerated pace of the systematic "going out" strategy of Chinese cinema. Continuous improvements in the entire industry chain capabilitiesfrom content creation and production technology to distribution channels and market operationshave laid a solid foundation for Chinese films to compete globally. Innovations in film and television technology have allowed China to evolve from merely a content provider to a participant in formulating global industry standards. The dual benefits of industrial development and policy support have enabled Chinese cinema to transition from "cultural export" to an in-depth participant in the global industry.