Douyin e-commerce is cracking down on the illegal sale of living pets, and has handled 3993 illegal merchants in the past six months.

According to news from Douyin e-commerce, recently, with the rapid development of the pet economy, online live pet trading has become increasingly active, with some businesses and influencers still lacking awareness of compliance, selling inferior live pets, engaging in false advertising, and engaging in illegal traffic. In response to the above violations, the platform resolutely cracked down and continued to carry out special rectification. In the past six months, the platform has dealt with 3,993 violations by businesses and 265 violations by influencers. In order to further safeguard consumer rights and maintain market fairness, the platform will continue to upgrade governance measures from now on, comprehensively improving the quality of live pet products, business qualifications, trading standards, and after-sales service requirements.