WeChat publishes an article explaining the public account recommendation mechanism: fluctuations in traffic for individual content recommendations are a normal phenomenon.

date
22/07/2026
On July 2nd, WeChat officially released an article explaining the public account recommendation mechanism. In response to whether a decrease in recommended traffic means that the account is restricted, WeChat answered, "Not necessarily. The recommendation performance of a single content may be affected by various factors. Fluctuations in recommended traffic are a normal phenomenon and do not necessarily mean that the account or content is restricted from being recommended." The public account platform has gradually opened up the ability to "account detection." If the recommended traffic is abnormal and the creator's account has an "account detection" entrance, they can go check the account status and confirm if there are any areas that need improvement. WeChat mentioned that as creators of public accounts, as long as they create content diligently with authentic experiences and persistence, good content will naturally attract more users.