Nike official announcement to clear out thousands of online dealers in China starting from January next year.

Nike announced that it plans to clear out thousands of online distributors in China starting in January to streamline the chaotic digital market and drive growth in the region. Starting next year, Nike's online sales channels will mainly focus on the brand's official website, official app, as well as its brand flagship stores on popular Chinese e-commerce and social media platforms such as Tmall, JD.com, and Douyin. The plan to consolidate Nike's online channel layout aims to create a better, standardized shopping experience for consumers, while regaining control over online pricing. Last month, domestic media first reported Nike's plan to clear out online distributors.