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Industry data released on Tuesday showed that Samsung Electronics regained the top spot in the global smartphone market in the second quarter, surpassing its American competitor Apple. According to the data from market research firm Counterpoint Research, Samsung held a 24% share of the global smartphone shipments from April to June, while Apple ranked second with a 20% market share. Previous data from the firm showed that in the first quarter, Apple led the global smartphone market with a 21% market share, ahead of Samsung's 20%. Counterpoint attributed Samsung's strong performance in the second quarter to robust sales of the Galaxy S26 series, relatively moderate price adjustments in key markets such as India and the Middle East, and active promotional activities.
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