In the first half of 2026, the brand-to-whole machine shipment volume in the Chinese mainland TV market was 14.947 million units, a year-on-year decrease of 10.1%.

According to a report by Luotu Technology, the shipment volume of television brands in mainland China in the first half of 2026 was 14.947 million units, a decrease of 10.1% compared to the same period in 2025. The shipment volume in the first quarter was 8.065 million units, a year-on-year decrease of 8.8%; the shipment volume in the second quarter was 6.882 million units, a year-on-year decrease of 11.6%. Since the second quarter of 2025, the shipment volume has been decreasing year-on-year for five consecutive quarters.