Ministry of Commerce and 9 other departments: support brand merchants in constructing a reasonable pricing system, and narrow the price gap between online and offline channels by improving pricing strategies.

The Ministry of Commerce and 9 other departments have issued opinions on accelerating the innovation and development of the retail industry. It mentions strengthening price governance, supporting brand merchants to build a reasonable pricing system, and narrowing the price difference between online and offline channels through improving pricing strategies. Implementing the "Internet Platform Price Behavior Rules" and the "Network Trading Platform Rules Supervision and Management Measures," guiding platform operators to consciously regulate prices and subsidies. The focus is on cracking down on false advertising, false promotions, false discounts, and unfair pricing practices. Promote the implementation of clear pricing, disclose promotion activity rules, deadlines, and applicable scope, prohibit platform operators from forcing or indirectly forcing merchants to bear subsidies or participate in promotion activities, shifting promotion costs to merchants, and engaging in practices such as "free purchases."