Guizhou: Implementing the Three-Year Plan to Promote Guizhou Baijiu Overseas

The General Office of the People's Government of Guizhou Province has issued the "Action Plan for Guizhou Province to Transform and Upgrade from "Selling Liquor" to "Selling Lifestyle"", proposing to promote Guizhou liquor overseas. The plan includes implementing a three-year action plan for Guizhou liquor to go overseas, encouraging companies to innovate in cooperation and export models, establishing overseas exhibition centers, and developing new products that are suitable for international consumption habits and scenarios. At least 6 "Global Guizhou Liquor Tours" and other activities will be held each year, using channels such as embassies and business associations to integrate Guizhou liquor into global life and convey the cultural charm of "drunk beauty". By linking the promotion of Guizhou liquor overseas with inbound tourism, mutual promotion will be promoted.