Decompression football sells globally: The advanced password behind the intellectual property of the World Cup

The World Cup in the United States, Canada, and Mexico is in full swing, and in Yiwu, Zhejiang, known as the "super factory" for global sports goods, is also immersed in the football atmosphere. In Yiwu Global Trade Center, a twelve-sided "stress-relief football" has sold over 400,000 units in just over two months, with a daily production capacity of 30,000 units. According to reporters, it took the research and development team a full month to create the "stress-relief football" from concept to production, and the product quickly exploded in the market once it was launched. Now, Yiwu's traders have shifted from competing on price to competing on patents. Where does this confidence come from? The answer lies in what the merchants call the "intellectual property supermarket." The Yiwu Intellectual Property Rights Protection Service Center relies on a trademark database covering 197 jurisdictions worldwide, conducting monthly global unified searches to track the registration status of enterprises' core trademarks overseas in real time, identifying risks, issuing timely warnings, proactively contacting them, and moving the risk prevention front. Yiwu's relevant departments have also opened a "fast lane" in international trademark registration- the applicant can complete the submission in as fast as half an hour and select 132 countries and regions as target markets at once.