Apple: AI computing power in high demand drives up storage chip prices, raising prices for iPad and Mac.

Apple issued a statement stating that the consumer electronics industry is facing unprecedented pressure. Driven by the boom in AI data center construction, the demand for memory and storage has skyrocketed, leading to a rare rapid increase in component prices. The company has been absorbing costs on its own without passing on the pressure to consumers. Now, unable to bear the cost pressure, it is forced to raise prices on multiple products, starting with adjustments to the prices of iPads and Macs. Apple stated that the company is still actively seeking ways to deal with the situation.