Hainan tourism boosts night fishing in the off-peak season.
CCTV financial news: In June, temperatures have been rising in many parts of the country. Traditionally, this is the off-peak tourist season for Hainan. However, as the night fishing yacht experience becomes more popular among tourists, the unique marine leisure experience is activating nighttime consumption and opening up new growth space for island tourism in the off-peak season. The yacht night fishing experience includes a single person 400 yuan 5-hour package and a 2800 yuan whole boat night package, catering to both beginners and experienced fishing enthusiasts. In previous years from June to August, the nightly sailing rate of the Wuzhizhou fishing yacht was less than 30%, but after the development of regular night fishing, the nightly sailing rate has stabilized at over 95%. The night fishing format also directly extends the length of time that tourists stay locally. Data shows that before the introduction of night fishing projects, the average length of stay for tourists on Wuzhizhou Island was 1.2 days, but now the average length of stay for fishing enthusiasts is 3.7 days.
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