Kalshi will announce to be the official partner of FIFA.

The sports betting business is the core driver of Kalshi's growth, with various sports betting activities continuously boosting the company's revenue and valuation. Now, the leading prediction market Kalshi is about to step onto the global top sports stage - the World Cup, further expanding its influence. Kalshi will announce on Friday that it has become an official partner of the International Football Federation, with cooperation based on the brand and product collaboration agreement with the existing prediction market platform ADI Predictstreet. Kalshi is aggressively expanding its business scale, leveraging the growth driven by the most widely watched football events globally, and this cooperation is its latest move. With a significant increase in business, the company's valuation reached $22 billion last month, more than four times higher than in October last year. At the same time, the platform continues to open up access, supporting major Wall Street investment institutions to join the trading. After the official announcement of this cooperation, Kalshi's brand logo will be displayed in World Cup venue advertisements, television broadcasts, and online promotion channels.