Wuliangye General Manager Huatao: Optimize market marketing strategy to promote healthy channel development.

date
26/06/2026
On June 26th, at the Wuliangye 2025 Annual Shareholders Meeting, General Manager Hua Tao stated that the company continues to optimize its marketing strategy to promote the healthy development of channels. Wuliangye will adhere to long-termism, focus on improving the quality and efficiency of core brands, concentrate resources on cultivating flagship products, stabilize the basic market of the eighth generation Wuliangye at a thousand yuan price point, adhere to Wuliangye 39 degrees, 1618 and other two billion-dollar potential single products, cultivate four national strategic flagship products including Wuliang Chun, etc., lead the new track of white spirit rejuvenation with products such as "love at first sight", focus on young groups, new business groups, overseas groups and other customer groups, promote the fusion of catering and wine through tea shops and Wuliangye restaurants.