Big V "product placement" mode ends, fund marketing ecosystem faces reconstruction.

Against the background of tightening supervision on the marketing of financial products, cooperation between the fund industry and financial influencers is clearly contracting. On April 24, eight government departments jointly issued the "Administration Measures for Online Marketing of Financial Products", which will be officially implemented on September 30. Organizations or individuals outside of financial institutions and third-party internet platforms are not allowed to engage in or indirectly engage in the online marketing of financial products. Since the issuance of the Measures two months ago, the fund industry has significantly tightened its advertising on social media platforms, especially the promotion of fund products through influencers has been greatly reduced. Many institutions have made a blanket decision to temporarily suspend all cooperation. However, there are still institutions operating in the gray area. As an important part of the public fund industry ecosystem, financial influencers play a role in connecting fund companies and ordinary investors. Fund companies are actively exploring ways to effectively activate this link and establish possible "coexistence strategies" with financial influencers.