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Apple raised the prices of iPads and MacBooks on Thursday, stating that they could no longer absorb the soaring costs of memory and storage chips caused by the data center construction boom in the artificial intelligence industry. This move will not affect Apple's main source of profit - the iPhone. The price increase shows that even this consumer electronics company, with envy-worthy supply chain relationships and the highest global market value, cannot escape the impact of rising memory prices - a trend that has dimmed the sales prospects of smartphones and personal computers. Memory manufacturers like Micron have prioritized orders from AI chip manufacturers such as NVIDIA in recent months, helping these chip makers set profit records but causing severe shortages for electronic product manufacturers, forcing them to raise prices. "We have never seen component prices rise so quickly to this extent," Apple said in a statement. "So far, we have been absorbing these increases for customers, but now we have reached the point where we must begin raising the prices of some products, including today's increase for iPads and Macs."