Jufri: Adidas is expected to continue benefiting from the World Cup after it ends.

date
25/06/2026
Jefferies analyst wrote that Adidas is expected to continue benefiting from the World Cup, with second quarter revenue expected to be similar to the first quarter and more to come in the second half of the year. The German sportswear group recorded 250 million euros of World Cup-related revenue in the first quarter. They stated, "The lifestyle ranges inspired by the World Cup seem to be resonating strongly with female consumers, and the halo effect should extend beyond football fans." Jefferies rates the stock as a buy with a target price of 190 euros. The stock rose 2.8% to 181 euros.