Mercedes-Benz Cultural Center launches global sponsorship rights recruitment.

On June 24th, at the "Oriental Pearl Brilliant Night" event, East Pearl Comforts Cultural and Sports Development Co., Ltd. announced the start of a global recruitment for new long-term strategic partners for the Mercedes-Benz Cultural Center. It is reported that after 17 years of cooperation, the current naming rights agreement for the Mercedes-Benz Cultural Center venue will officially expire in mid-2027. Since its opening in 2010, the Mercedes-Benz Cultural Center has hosted over a thousand high-quality entertainment and sports events, featuring performances by top artists such as Jay Chou, Andy Lau, Taylor Swift, The Rolling Stones, Justin Bieber, and hosting major sports events like the NBA China Games. The center has consistently attracted large audiences and led the region in cultural and tourism consumption trends.