In 2025, the advertising business revenue will surpass the two trillion yuan mark for the first time.

Liu Hui, a first-level inspector of the Advertising Supervision Department of the State Administration for Market Regulation, introduced at a special press conference on the 23rd that, in terms of scale, the advertising industry has achieved a breakthrough growth. By 2025, the revenue of the advertising industry will reach 2.051 trillion yuan, an increase of 32.6% compared to 2024, marking the first time it has surpassed the 2 trillion yuan mark. During the "14th Five-Year Plan" period, the industry's scale will double, with an average compound annual growth rate of 16.8%, and the market size will remain the world's second largest. The core growth clusters in the Beijing-Tianjin-Hebei, Yangtze River Delta, and Guangdong-Hong Kong-Macao regions have taken shape, not only consolidating the domestic industry's high ground, but also accelerating the process of internationalization.