The 1935 Moutai brand marketing work conference will be held in Beijing in 2026.

On June 18, Chen Hua, the Party Secretary and Chairman of Maotai Group, presided over the 2026 Maotai 1935 brand market work meeting in Beijing, listening extensively to market feedback, systematically summarizing experiences and achievements, further unifying ideology, consolidating consensus, and gathering a strong force to deeply cultivate the C-end and achieve win-win cooperation. Zhang Xu, a member of the Party Committee and Vice General Manager of Maotai Liquor Co., Ltd., attended the meeting. Since its launch in 2022, Maotai 1935 liquor has continuously maintained a market value of billions, demonstrating strong brand momentum and market risk resistance. The meeting reviewed the development of Maotai 1935 liquor from three dimensions: strategic positioning, development model, and market value. It was pointed out that since the beginning of this year, Maotai 1935 liquor has closely followed the market-oriented transformation, focusing on precise actions in key areas such as product pricing adjustments and channel optimization, achieving phased results. Firstly, it concentrated advantageous resources to create a national billion-level flagship product; secondly, it gradually implemented a market-oriented pricing mechanism, adjusting the contract price of distribution; thirdly, it optimized the channel structure, vigorously introduced channel partners with C-end operational capabilities, and promoted overall channel synergy development. Overall, the inventory-to-sales ratio of Maotai 1935 liquor is in a healthy and reasonable range, market pressure has been effectively alleviated, the development trend continues to be positive, and the development foundation is continuously strengthened. From January to May, the revenue and sales volume of Maotai 1935 liquor have steadily increased, the market fundamentals continue to improve, and the terminal transaction price of the Classic and Luxury editions has remained stable, with a healthy and stable overall supply and price situation.