The first field survey of the live broadcasting industry was released, and by 2025, the number of entertainment live broadcasts on the Douyin platform will reach 128 million.

On June 17th, a large-scale field survey called "Voices of Talent: A Survey of the Livestreaming Industry in the Field of Talent" was released for the first time in the field of sociology. The report focuses on talent livestreaming and group performances, documenting the emerging new relationships in content production and consumption between professional artists, platform ecology, livestreaming guilds, operations teams, and audiences.