Report: Fast-moving consumer goods are expected to experience overall moderate growth this summer.

The 21st Beverage and Cold Drink Annual Conference will be held in Shanghai on June 15, 2026. The "2026 China Beverage and Cold Drink Industry Trends Report" released at the conference shows that since 2026, major summer fast-moving consumer goods such as beverages, cold drinks, and beer have entered a mild recovery period. However, the industry as a whole is still in a high-cost, intensified terminal competition, and increasingly rational consumption environment. Many surveyed company executives stated that in 2026, they will focus on maintaining the basic stability, achieving quality growth, and increasing profits. According to the research, 58% of companies expect growth rates of 10% or below; 34% of companies predict growth of 10% to 20%, indicating that steady and moderate growth will be the main theme of development in 2026.