Two departments: support mainstream e-commerce platforms in establishing a Chinese consumer well-known brand special zone to promote the online and offline full-channel promotion of Chinese consumer well-known brands.

The General Office of the Ministry of Industry and Information Technology and the General Office of the State Administration for Market Regulation are carrying out the 2026 "Foodie Season" food quality improvement and demand expansion work. Enriching food consumption scenes, creating diverse integrated consumption new models. In line with the trend of consumption upgrading, combined with the characteristics of important holidays and seasonal consumption, thematic consumer activities are carried out to build a diverse consumption mode of "online + offline" and "experience + service". Encourage commercial districts, scenic spots, and characteristic blocks to create "food consumption scenes", integrating elements such as dining experience, cultural display, and leisure entertainment to enhance fun and participation, create new consumption scenes and trends, and promote interest consumption and experiential economy. Support mainstream e-commerce platforms to establish a Chinese famous product zone, and promote Chinese famous products online and offline through all channels.