"Liftoff announces the pricing of its initial public offering for the first time."

Reporters have learned that Liftoff Mobile, a mobile app performance marketing and monetization service provider, announced the pricing of its initial public offering of 19 million shares of common stock at $23 per share. Underwriters have been granted a 30-day option to purchase up to an additional 2.85 million shares to cover over-allotments. The stock is expected to begin trading on the Nasdaq Global Select Market on June 4, under the ticker symbol "LFTO", with the offering expected to close on June 5.