Shandong: Holding a number of branded events to create the "Good Luck Shandong" sports brand.

The People's Government of Shandong Province issued the "Implementation Plan for Promoting the Capacity and Quality of the Service Industry", proposing to innovate the development of sports services. Promote the high-quality development of sports events economy, ice and snow economy, etc., organize a number of branded sports events, and build the "Good Luck Shandong" sports brand. Implement the plan to expand the space for sports activities around the masses, strengthen the construction of fitness trails, outdoor sports destinations, and layout more "small and beautiful" venue facilities near the people's homes. By 2030, the total scale of the sports industry will exceed 850 billion yuan.