Shenzhen Chihoi Hotel in Golden Bay is once again being auctioned at a 44% discount. One person has already signed up.

The non-real estate property of Jiazhao Industry Sands Bay Hotel 01 located in Dapeng Street, Dapeng New District, Longgang District, Shenzhen, was auctioned again today. The registration information query result shows that the subject property has a site area of 34,449 square meters, a building area of 41,081 square meters, the land use is for hotel business, and the property use is for a hotel, with the rights holder being Shenzhen Sands Bay Hotel Co., Ltd. Historical data shows that the aforementioned property was previously auctioned on November 6, 2025, with a starting price of 692 million yuan, but was unsold due to no bids. The starting price for this property this time is 553 million yuan, which is equivalent to a 44% discount from the appraisal value of 988 million yuan. According to the equity structure diagram from Qichacha, Jiazhao Group holds 100% equity of Shenzhen Jiazhao Hotel Management Co., Ltd. through its wholly-owned subsidiary Jiazhao Industry (Shenzhen) Co., Ltd., and Shenzhen Sands Bay Hotel Co., Ltd. is a wholly-owned subsidiary of Shenzhen Jiazhao Hotel Management Co., Ltd. As of the journalist's deadline, there has been one applicant for this auction with no bidding record at the moment.