Facing the "618" shopping festival: Apple (AAPL.US) Pro models reduced by one thousand yuan, investment banks are optimistic about the iPhone 17 series seizing market share against the trend.

Zhtng Cijng APP noticed that Apple (AAPL.US) recently lowered the prices of some iPhone 17 models in the Chinese market, just ahead of the annual "618" shopping festival. Wade Bush Securities, an investment bank, believes that this is Apple's attempt to boost its market share in China.