Modi's gift of sweets triggers a "freak market" in India, causing a stock to unexpectedly surge.
Indian Prime Minister Narendra Modi's gift of a pack of caramel candies to Italian Prime Minister Meloni unexpectedly caused a small software company's stock price to soar on Wednesday. Parle Industries Ltd rose by 5%, marking its largest increase in two months. The reason appears to be that investors mistakenly confused the company with Parle Products Pvt, which is a renowned Indian manufacturer of Melody candies and the popular Parle-G biscuits. This mix-up stemmed from a video posted by Meloni, in which Modi gave her a pack of Melody candies, reigniting the viral "Melodi" meme that has circulated on social media for a long time. The term "Melodi" is a combination of Modi and Meloni's names.
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