Pinduoduo's Kong Hui: Investing 800 million yuan, 200 million in cash, and 1 billion in exclusive traffic to further promote the incubation and monetization of high-quality short dramas

The 2026 Kuaishou Magnetic Engine Content Consumption Business Conference was held, and Kuaishou Magnetic Engine Content Consumption, Traffic, and Search Business Head Kong Hui delivered a speech. Kong Hui revealed at the meeting that as of April 2026, the daily exposure scale of Kuaishou short drama content reached 129 million, with users watching an average of 29 minutes per day. In the past year, the supply of Kuaishou short drama series has increased by 8 times, and the number of invested customers has grown by 2.6 times. In the past six months, the advertising consumption of animated dramas has increased nearly 20 times, and the content and commercial ecology continues to thrive.