The General Administration of Market Supervision is cracking down on illegal advertising practices and "internal-circulation" competition.
The State Administration for Market Regulation has issued the "Work Points for Market Supervision Departments to Promote the Development and Growth of the Private Economy in 2026", proposing 34 key tasks to promote the high-quality development of the private economy in various aspects such as policy guarantee, market order, regulatory enforcement efficiency, and government services. The State Administration for Market Regulation has put forward that this year will continue to strengthen the legal policy guarantee for the private economy. Improve the legal system of fair competition and the system of regulating fees related to enterprises, accelerate the revision of the "Implementation Measures for Fair Competition Review Regulations", and introduce the "Measures for Handling Illegal and Non-compliant Behaviors Related to Enterprise Fees". Enrich credit incentives and technological measures to enhance enterprises' competitiveness, strengthen policy supply, and establish a solid legal foundation. Carry out special actions to remove obstacles to the unified market and fair competition, and help deepen the construction of a national unified large market. Focus on rectifying illegal advertising practices in live streaming e-commerce, such as advertising, citation advertising, and AI-generated advertising. Deeply rectify the "inward-oriented" competition and maintain the market order of fair competition.
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