Omdia: Global smartphone shipments reached 298.5 million units in the first quarter, a year-on-year increase of 1%.

According to the Caijing APP, Omdia data shows that in the first quarter of 2026, the global smartphone shipment reached 298.5 million units, a year-on-year increase of 1%. The market trend in the first quarter is influenced by two major conflicting factors: leading manufacturers such as Samsung and Apple actively distribute goods in advance to cope with the expected increase in memory and component costs, driving industry shipment performance, and ultimately overall sales exceeded industry early estimates; However, the continued macroeconomic headwinds have suppressed end consumer demand, high prices have squeezed non-essential consumer budgets, leading to a continued widening gap between channel shipments and actual end consumer retail sales. Imbalance of supply and demand may lead to more pronounced adjustments in the market in the second quarter and the second half of 2026.