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Every AI Express, Dong Wu Securities released a research report on April 27th, giving a "buy" rating to Laofengxiang (600612.SH). The main reasons for the rating include: 1) the company's release of 2025 and 2026 Q performance; 2) a significant increase in gross profit margin in Q1 of 2026, with optimized product structure; 3) high gold prices dampening short-term consumer demand; 4) franchise stores actively shrinking, while directly operated stores steadily expanding; 5) IP collaboration and themed store upgrades accelerating brand rejuvenation layout. (Daily Economic News)
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