Shanghai State-owned Assets Supervision and Administration Commission: Will continue to promote the revitalization and development of state-owned time-honored brands.

On April 24, 2026, the "New Selection of National Tide" event for Shanghai's state-owned time-honored brands innovation was launched. According to reports, since the Shanghai State-owned Assets Supervision and Administration Commission introduced the "Shanghai Local State-owned Time-honored Brand Revitalization and Development Action Plan" in August 2025, the focus has been on planning guidance, open cooperation, ecological construction, deepening the coordinated linkage of culture, commerce, tourism, and exhibition, and systematically promoting the revitalization of state-owned time-honored brands.