The relevant officials from eight departments answered questions from journalists regarding the "Measures for the Management of Financial Product Internet Marketing."

The method stipulates that financial institutions must take responsibility for the legality and compliance of their online marketing content, and establish an auditing mechanism. Third-party Internet platforms are required to enhance information disclosure to facilitate financial consumers and investors in searching and verifying basic information about collaborating financial institutions and marketing financial products. Online marketing content should use accurate and easy-to-understand language to introduce key information about financial products, without containing false or misleading content. Specific regulatory requirements are proposed for new models such as algorithm recommendation, live streaming marketing, as well as issues like mandatory bundled sales, harassing marketing, and improper use of financial terms. According to the method, loan products are prohibited from using marketing terms such as "low threshold," "instant loan approval," "low interest rates," etc.; the payment tools on the checkout page of payment institutions must be clearly separated from loan and other financial products for display, and must not mislead users by confusing payment tools with loan products; institutions without financial or financial information service qualifications are not allowed to use financial terms in their operating apps and registered trademarks; non-financial institution employees are not allowed to market financial products through live streaming, short videos, public accounts, especially illegal securities investment advice conducted in the form of stock recommendations.