Market Supervision Bureau: Will continue to strengthen the supervision of live e-commerce and investigate and deal with various illegal and irregular behaviors in accordance with the law.

The State Council Information Office held a press conference on the "Annual Report on China's Efforts to Combat Infringement and Counterfeiting". Bai Qingyuan, Deputy Director of the State Administration for Market Regulation, stated that in recent years, faced with new challenges brought by the rapid development of online transactions, especially live streaming e-commerce, the State Administration for Market Regulation has continuously strengthened institutional mechanisms and intensified the regular supervision of the platform economy. The first is to improve regulations and systems. The second is to strengthen supervision and law enforcement. The third is to deepen administrative guidance. Next, efforts will be continued to strengthen the supervision of online transactions, especially live streaming e-commerce, to lawfully investigate and penalize various illegal acts, and better protect the legitimate rights and interests of consumers.